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Adopting a “like a local” approach, the Lloret Turisme team is launching a new promotional campaign with real-life protagonists. These locals have become ambassadors for Lloret de Mar, showing us their favourite spots in the town.

Three videos have been made for the TV campaign with three sets of protagonists: a family, a retired couple and a group of friends, all of whom were either born and bred in Lloret or spend their leisure time here. For the video shoot they were provided with cameras to record some of their special moments in Lloret.

Around 20 Lloret locals have been involved in the campaign, taking photos of their favourite spots, all with the goal of inviting the local population to showcase the Lloret they like, steering clear of the stereotypes related exclusively to mass tourism in the town.